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Webinar: Evaluation of cultural ecosystem services using social media data

Presenter: Rebecca Hale, Idaho State University

Social media provides unique opportunities to understand how people experience their environments. We're using the Yahoo Flickr Creative Commons (YFCC) 100M dataset, which contains the metadata for 100 million Flickr images, to understand not only where people enjoy the environment, but why. We're using qualitative data analysis techniques as well as tools such as species distribution modeling to understand the social and ecological factors determining cultural ecosystem service provisioning. Cultural ecosystem services are the nonmaterial benefits that people receive from ecosystems, such as recreation, spiritual and cultural values, and sense of place. This presentation focuses on an assessment of cultural ecosystem services provided by Idaho’s many rivers. The long term goal of this work is to evaluate the utility of these data sources to help guide conservation decisions at the landscape scale.

About the presenter:
Rebecca Hale is a Research Assistant Professor in the Department of Biological Sciences at Idaho State University. Trained as an ecosystem ecologist, her work sits at the interface of ecology, hydrology, geography, and history.

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